Communications & Marketing Specialist
Under the direction of the Superintendent, the Superintendent’s Department manages the operational and educational affairs of the Winnipeg School Division in accordance with the policies established by the Board of Trustees. The organization of the Division is based on a Family of Schools concept that an Assistant Superintendent oversees, who reports to the Superintendent.
The Communications Services Team is a core team of WSD’s operations division. It leads strategic external communications to the public, as well as internal communications to schools and staff. Responsibilities include media relations, social media, website management, advertising, and corporate messaging. The team also upholds the WSD brand by supporting design requests from across the division, as well as crisis communications for senior administration.
Under the supervision of the Communications Team Lead, the Communications & Marketing Specialist plans and executes innovative social media campaigns to highlight the success of our schools and students. They also build and distribute e-newsletters to staff for a variety of internal communications needs.
Craft meaningful, shareable social media content for WSD external and internal audiences – assist with drafting and implementing the WSD content calendar for social media channels and newsletters; cultivate story ideas from around the division that align with WSD values and strategies; conduct interviews and write informative and entertaining feature stories, briefs and captions; capture dynamic photos and video in person at division-wide events, programs and schools to fulfill content calendar; conceptualize and build social media advertising campaigns
Daily management of social media content with continuous optimization – monitor and engage with the public as needed on social media platforms; implements paid social media advertising campaigns; regularly analyze and report on social media data and metrics to help the team make data-driven content decisions; daily social listening to keep abreast of local & national education industry stories, trends, and insights
How to apply:
We thank all interested individuals, however only those selected for an interview will be contacted.
Employment is subject to a clear Child Abuse Registry check and Police Information Check
Winnipeg School Division has an Employment Equity policy which strives for the removal of barriers to the hiring, advancement, full inclusion, and fair representation of women, Indigenous peoples, 2SLGBTQQIA+ community, persons living with a disability and racialized people at all levels within the organization. In support of achieving a diversified workforce, preference will be given to qualified candidates self-identifying as belonging to one of the Employment Equity groups.
Winnipeg School Division will provide reasonable accommodations to applicants disabled by barriers during the interview and assessment process, upon request.
About Winnipeg School Division
WSD is one of Manitoba’s largest employers with over 6,000 full and part time employees in 84 locations including 79 schools (including one virtual school), two administrative buildings, a training centre, a buildings maintenance location and school bus depot and our fleet of almost 100 school buses. Every employee is vital in helping us achieve our purpose, vision, values and principles of learning to support the almost 30,000 students we serve.
Joining Winnipeg School Division means getting the opportunity to work in schools in a variety of communities throughout Winnipeg that are culturally diverse and emphasize the inclusion of all students.